WHY
Third Love provides a unique method to help women find their perfect fit for bra. After navigating through Fit Finder I was doubting the methodology and hesitated to make a purchase.
Nevertheless, I bought a product in the suggested size and to my surprise it fit perfectly! I wanted to help women be more confident in Fit Finder results and in turn enable brand growth
DEFINING THE PROBLEM
I believe the last step of the experience needs improvement. To validate my idea, I teamed up with a product manager and conducted a brief unmoderated UX test with 2 participants. As a result of the user test, I was able to identify multiple areas of improvement:
#1 Customers may not like the color and style of the bras suggested for purchase
#2 Customers may feel “tricked” when their email is asked before displaying Fit Finder results
#3 Customers may not trust the Fit Finder results accuracy
SOLUTION
Problem #1 - Add a question which helps the system understand customer’s bra style preference
 Question suggested to be added |  FitFinder Questions Flow |  FitFinder Questions Flow |
|---|---|---|
 FitFinder Questions Flow |  FitFinder Questions Flow |
Problem #3 - Add provable statistics on fit-finder results quality
Variants:
 Fit Finder Results 0.5 |  Fit Finder Results 0.4 |  Fit Finder Results 0.2 |
|---|---|---|
 Fit Finder Results 0.3 |  Fit Finder Results 0.1 |