DEFINING THE PROBLEM
I believe the last step of the experience needs improvement. To validate my idea, I teamed up with a product manager and conducted a brief unmoderated UX test with 2 participants. As a result of the user test, I was able to identify multiple areas of improvement:
#1 Customers may not like the color and style of the bras suggested for purchase
#2 Customers may feel “tricked” when their email is asked before displaying Fit Finder results
#3 Customers may not trust the Fit Finder results accuracy
SOLUTION
Problem #1 - Add a question which helps the system understand customer’s bra style preference
![]() Question suggested to be added | ![]() FitFinder Questions Flow | ![]() FitFinder Questions Flow |
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![]() FitFinder Questions Flow | ![]() FitFinder Questions Flow |
Problem #3 - Add provable statistics on fit-finder results quality
Variants:
![]() Fit Finder Results 0.5 | ![]() Fit Finder Results 0.4 | ![]() Fit Finder Results 0.2 |
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![]() Fit Finder Results 0.3 | ![]() Fit Finder Results 0.1 |